CASE STUDY
RapidCanvas needed more than a redesign. It needed a repositioning — from inconsistent startup to credible enterprise AI platform.
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The Details:
SaaS
Webflow
Design System
Sole digital designer. End-to-end ownership. Design system to live pages — built and delivered independently. The goal was never a prettier website. It was a website that could close enterprise deals.
RapidCanvas is a US-based enterprise AI platform helping businesses move from AI pilots to real, measurable outcomes. Through their Hybrid Approach™ — combining human expertise with agentic AI — they serve clients like Suzlon, MTE-Thomson and AutoFi. Featured in Forbes, CNBC and Business Insider. A serious product. A website that hadn't caught up.
The Challenge:
"When Rehan and I began working together, the RapidCanvas website was in an earlier stage of development — closer to a digital brochure with older branding — and needed stronger structure, a cohesive design system, and greater consistency to support a rapidly evolving business."
The Goal:
"Our goal was to improve clarity, usability, and the overall experience, while evolving the site into a more robust lead generation and sales engagement tool that could better support revenue growth."
The Role:
"Rehan took initiative in developing elements of the design system based on our evolving brand, and contributed to creating original designed pages and illustrations. He worked across Figma for design and Webflow for execution, helping bring ideas to life on the site."
Shatay, CMO, RapidCanvas
Every inconsistency on the old site traced back to one problem — no shared foundation. The design system wasn't a deliverable. It was a decision.
Naming Convention:
Base + Modifier (T-shirt Size) + Modifier(Weight)
Typography
PRIMARY: Inter
PRIMAR TYPEFACE: Oswald
Spacing
Colors
Buttons
Icons
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"Rehan’s Webflow design improvements had a clear impact, streamlining UI/UX while significantly boosting conversion efficiency and engagement metrics. He focuses on both aesthetics and performance, which really sets his work apart."
Divya V, Senior Marketing Specialist, RapidCanvas
Redesigned page layouts and CTA placement — session conversion rate increased
(0.71% → 1.99%)
Enhanced interaction and UX design — user conversion rate increased
(0.8% → 2.56%)
Improved page engagement — events per session up
(7.25 → 8.80)
Optimised front-end performance — Core Web Vitals "Good" pages up
100% URLs in Good status across 166 pages
Streamlined UI components across pages — improved consistency and user journey quality
From design system to live pages — and everything in between.
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Here's what brought it to life.
Figma
Webflow
© 2026 Rehan Islam
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