CASE STUDY

CageXP

A brand built for fighters. Not the ones already famous — the ones still becoming.

The Details:

Brand Identity

Concept Project

Solo Brand Designer

Overview

No client. No brief. No boundaries. Just a market gap, a vision and a Figma file. CageXP is what happens when a designer builds for a community they genuinely believe in.

Background

The gap in the market

India's MMA scene is growing fast. Gyms are everywhere. Dedicated MMA clubs — rare. Health tracker apps exist but nothing speaks the language of a serious MMA athlete. CageXP was conceived to fill that gap — a platform exclusively for amateur and professional fighters.

The User

Designed for one person.
Built for thousands like him.

Rehan. 28. Marketing Designer in Delhi NCR. UFC fan. Wants to compete in local tournaments. Has the drive — but no platform that speaks his language or connects him to the right resources. If it resonates with him, it resonates with thousands like him.

Brand Direction

Bold. Raw. Unapologetic.

The target audience doesn't respond to polish. They respond to authenticity. CageXP's visual identity was built to feel earned — not designed. Raw enough to respect. Sharp enough to remember.

Logos

Typography

NuberNext

Wide

BLACK

DISPLAY

Built for the ones who bleed before they win.

Every fighter has a story before the fight. Before the spotlight, before the crowd — there are years of discipline, sacrifice and solitude. CageXP exists for that journey. Not the highlight reel. The grind behind it.

REGULAR

PARAGRAPH

SEMI BOLD 700

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SEMI BOLD 700
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MEDIUM 600

PRIMER

Colors

Primary/White

#FFFFFF

Primary/Black

#171717

Secondary/Red

#c50212

Accent

#262626

Accent

#c50212

Accent

#72020B

Gallery

Every element designed with intent.

Tools

Here's what brought it to life.

Figma

Let's build something
that does something.

Let's build something that does something.

Get in Touch

© 2026 Rehan Islam

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